scope

The famed Chowpatty of Mumbai has a variety of street food on offer. The people behind Chennai Chowpatty put together a team from Mumbai to ensure that they bring the food to Chennai with the same authentic taste and feel. We joined them to create the brand identity to market the experience to a target audience that did not already know the charm of these Mumbai dishes.

solution

The brand identity of Chennai Chowpatty is an ode to the cultural exchanges of Bombay and Madras, but of course with a modern-day twist. The brand personality of Chennai Chowpatty is vintage but certainly relatable. The logo is a vintage-style emblem which brings together a host of architectural landmarks from both of the cities which stand tall even today. We created the identity to give the due share of importance to both of these places so as to create an image that is based upon this amalgamation culture (and the foods) of both these places.

impact

Chennai Chowpatty has become a much-loved brand in the last few years. People around the outlets of Chennai Chowpatty recognize the branding from afar and the visual identity has been successful in introducing them to a world of something new.