Canva is a free-to-use online graphic designing platform that provides a variety of design features ranging from logo design to brochure designing. For newbie businesses with a lack of financial resources, Canva may come across as the promised land for their entire branding process. The way it works is by providing users templates to fulfil their branding needs. But it is in going the template route for your brand that could make you miss out on a lot.
Templates are readymade, customizable samples that can be used to base your entire branding collateral off of. Their very enticing prospect and limited options is exactly why they should be avoided if you want your business to match your aspirations for starting off in the first place. Everybody is after the quick fix. And chances are a number of budding but uninformed entrepreneurs chose Canva for that quick fix. While templates provide a quick solution to branding your business, in comparison to availing the services of a creative agency and going for a more extensive process for making your brand, they suffer from a glaring flaw.
You’re just a passenger. The steering is firmly in Canva’s (and most other free online designing services for that matter) hands. The most you can be is a restricted navigator. Restricted because you get to choose the final destination but not how you get there. And it is how you choose to get there that is the most crucial component of the branding process.
For every business, no matter the industry you’re engaged in, your brand serves as a medium to communicate your business ideals and values to your customers. A projection of all that you stand for. Would you be comfortable to allow someone else to not only choose how you communicate your brand but build your brand without you having a say? We think not. As a creative agency, we are firmly of the notion that merely assisting the client in choosing what works best for them is what forms the essence of the branding process. You have the steering wheel and the navigation. Consider us a best friend, there to offer you the best advice on how to reach your destination: the market. We make sure that your brand is the best reflection of your business.
