The candidate shall be responsible for understanding client requirements, processing briefs, actively participating in content strategy, campaign planning, content creation, and copywriting to enhance the brand’s communication on the brand website, social media and other touchpoints.

Key Responsibilities:

• Contribute to market research, while developing brand and marketing strategies for pitches, projects, and enhancing brand visibility across social media and other platforms.

• Brainstorm and ideate with team members on creative ideas for the brand campaigns and requirements to develop content that is factually correct, engaging, and appealing to the target audience.

• Developing comprehensive communication layouts and action plans that align with brand objectives to drive engagement across target audiences.

• Collaborating with internal teams to develop value-added brand architecture and positioning strategies, ensuring consistency across all brand touchpoints.

• Identifying, managing, and engaging with stakeholders such as media outlets, production teams, etc., ensuring clear communication to build long-term partnerships and amplify brand equity.