grapdesSep 196 min readUnderstanding the universal tactic: Culture-centric marketing The blog explores the relevance and importance of Cultural Marketing.
Akhil MullothSep 25, 20236 min readHow smart brand awareness efforts can create memorable brand identitiesBrands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.
grapdesAug 7, 20235 min readThought Leadership Marketing: darts in the dark or hitting the bullseye?What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...
Akhil MullothFeb 24, 20235 min readHeralding a rapport between perceptions and possibilities: Brand Positioning Brand Positioning is all about bringing in a clear distinction between brands and effectively communicating the unique aspects of one brand.
Paarthivie PillaiJan 27, 20236 min readGolden Circle: What, How, and WhyIn the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...
grapdesApr 12, 20225 min readHow AIDA Model is a framework for today’s marketing strategies?Every industry has its own set of inescapable jargon, and for the marketing industry, one of them is the AIDA model.
Anjana JayalakshmiMar 9, 20222 min readBrand storytelling - the future or a gimmick? In today’s world, businesses should focus on forming relationships and connecting with their audience on a deeper level. Brand...
grapdesFeb 15, 20224 min readMastering Instagram Reels: How you can do it! This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.
Anjana JayalakshmiAug 4, 20213 min readWhat’s the Open Secret in Marketing? Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...
Sambhav JainJul 26, 20213 min readRelevance of Adopting Right Asset Strategy in Current ScenarioThe current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...
Sambhav JainMay 31, 20213 min readIs your Edtech Platform Ensuring Last-mile Reach? The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...
Anjana JayalakshmiApr 28, 20212 min readFew tips to ensure your digital experience stands outDesign helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...
Anjana JayalakshmiApr 14, 20212 min readThe 2020-Shock: Future of AdvertisingPredicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...
