The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

This blog explains how brand guidelines are a blueprint that ensures brand identity consistency across all communications and touchpoints.

Catching up on current affairs through a quick social media scroll? You’re not alone. That's the moment marketing magic.

While traditional marketing tactics are safe, this blog explores the potential of the advertising industry and how it can be unlocked.

This blog article explores artificial intelligence - its emergence, what form it has taken today, and the extent of its capabilities.

Persuasive content and dynamic colours work in tandem to create compelling campaigns.

Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.

What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...

Since late 2019, COVID-19 has wrecked the world causing fear and havoc with respect to the uncertainty of the future. The pandemic has...

What is branding? Why is it important for your business? Branding, by definition, is a marketing practice in which a company creates a...

Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...