Understanding the universal tactic: Culture-centric marketing
The blog explores the relevance and importance of Cultural Marketing.
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grapdes
Sep 45 min read
You are your own best brand: Understanding personal branding
The blog explores personal branding and its importance. It highlights how industry leaders built themselves as their brands.
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Akhil Mulloth
Sep 25, 20236 min read
How smart brand awareness efforts can create memorable brand identities
Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.
113 views
grapdes
Aug 7, 20235 min read
Thought Leadership Marketing: darts in the dark or hitting the bullseye?
What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...
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Paarthivie Pillai
Jan 27, 20236 min read
Golden Circle: What, How, and Why
In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...
111 views
grapdes
Apr 12, 20225 min read
How AIDA Model is a framework for today’s marketing strategies?
Every industry has its own set of inescapable jargon, and for the marketing industry, one of them is the AIDA model.
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Sambhav Jain
Mar 23, 20223 min read
Quick Commerce: Evolving Landscape of E-commerce Delivery
The e-commerce supply side is undergoing a massive transformation as we see the emergence of hyper-local delivery format. COVID-19...
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grapdes
Feb 15, 20224 min read
Mastering Instagram Reels: How you can do it!
This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.
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Anjana Jayalakshmi
Aug 4, 20213 min read
What’s the Open Secret in Marketing?
Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...
153 views
Sambhav Jain
Jul 26, 20213 min read
Relevance of Adopting Right Asset Strategy in Current Scenario
The current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...
315 views
Anjana Jayalakshmi
Jun 8, 20213 min read
How to advertise during a pandemic?
Since late 2019, COVID-19 has wrecked the world causing fear and havoc with respect to the uncertainty of the future. The pandemic has...
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Sambhav Jain
May 31, 20213 min read
Is your Edtech Platform Ensuring Last-mile Reach?
The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...
114 views
Anjana Jayalakshmi
Apr 28, 20212 min read
Few tips to ensure your digital experience stands out
Design helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...
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Anjana Jayalakshmi
Apr 14, 20212 min read
The 2020-Shock: Future of Advertising
Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...
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grapdes
Dec 11, 20202 min read
Canva: Is just getting the job done enough?
Canva is a free-to-use online graphic designing platform that provides a variety of design features ranging from logo design to brochure...
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grapdes
Sep 28, 20201 min read
Remodelling your business in the pandemic
Remodelling your brand to reflect this shift in focus is important to successfully future-proof your business.
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grapdes
Sep 28, 20202 min read
Staying relevant during COVID-19: Online Presence
These are unprecedented times for businesses all around the world. With a cloud of uncertainty surrounding us, business owners and brand...
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grapdes
Sep 3, 20193 min read
Defining 'Good' Graphic Design
The impact that a well-planned graphic design plan can have on a business is an often-ignored fact by most businesses and in the market,...
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