The Indian bakery & confectionary market is growing, and its key drivers include population, lifestyles, demand, culture, and much more. Thi

The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

This blog explains how brand guidelines are a blueprint that ensures brand identity consistency across all communications and touchpoints.

Catching up on current affairs through a quick social media scroll? You’re not alone. That's the moment marketing magic.

The blog explores the relevance and importance of Cultural Marketing.

The blog explores personal branding and its importance. It highlights how industry leaders built themselves as their brands.

Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.

What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...

In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...

Every industry has its own set of inescapable jargon, and for the marketing industry, one of them is the AIDA model.

The e-commerce supply side is undergoing a massive transformation as we see the emergence of hyper-local delivery format. COVID-19...

This insight gives an introduction to the different kinds of reels an individual can utilize, and how to master the art of Instagram Reels.

Pfft, the answer is Open Innovation. As marketers or marketing enthusiasts, we’ve always learned that consumer insight drives brands to...

The current global crisis has compelled companies to take a comprehensive audit of their asset strategy. It has exposed the...

Since late 2019, COVID-19 has wrecked the world causing fear and havoc with respect to the uncertainty of the future. The pandemic has...

The Edtech Sector in India is inching towards consolidation where industry giants like Byju’s and Unacademy are trying to establish a...

Design helps us to create and communicate. It bridges the gap between content and creativity. Businesses learn the art of communication...

Predicting the future of advertising has never been a hassle – but add a pandemic, ethical use of algorithms, changing practices in the...

Canva is a free-to-use online graphic designing platform that provides a variety of design features ranging from logo design to brochure...

Remodelling your brand to reflect this shift in focus is important to successfully future-proof your business.