grapdesSep 196 min readUnderstanding the universal tactic: Culture-centric marketing The blog explores the relevance and importance of Cultural Marketing.
grapdesAug 66 min readThe future of advertising: What's next?While traditional marketing tactics are safe, this blog explores the potential of the advertising industry and how it can be unlocked.
Akhil MullothApr 224 min readNavigating the AI wave: an unstoppable phase for innovationThis blog article explores artificial intelligence - its emergence, what form it has taken today, and the extent of its capabilities.
Akhil MullothFeb 215 min readCracking Memory Marketing: A walk down memory laneThis blog article explores the concept of memory marketing and how brands leverage it over time to remain memorable among consumers.
Aashi BambyOct 25, 20236 min readBeyond the world of words: the intricate interplay of colours and contentPersuasive content and dynamic colours work in tandem to create compelling campaigns.
Akhil MullothSep 25, 20236 min readHow smart brand awareness efforts can create memorable brand identitiesBrands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.
grapdesAug 7, 20235 min readThought Leadership Marketing: darts in the dark or hitting the bullseye?What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...
Paarthivie PillaiMar 29, 20235 min readThe 411 on Influencer MarketingThis blog provides information on Influencer Marketing, its rise, and how to get started with the type of marketing.
Paarthivie PillaiJan 27, 20236 min readGolden Circle: What, How, and WhyIn the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...
grapdesDec 22, 20223 min read The power and persuasiveness of CopywritingLet us start by understanding what copywriting is. By definition, it is the process of writing text for the purpose of advertising or...
grapdesAug 24, 20201 min readA Token for our EffortsAs a young creative agency, building credibility is a challenge we initially faced like all newcomers do. Despite our seeming...
grapdesAug 2, 20201 min readBucking the mainstream, since day oneAs a smaller creative agency, becoming lost in the competitive might of the designing industry would have been a relatively easy task....
grapdesJul 10, 20201 min readOur PhilosophyValues are meaningless if not put into action. What we believe in and aspire to be should reflect in our work. But what do we value?Teamwork
Harsh DagaNov 7, 20181 min read"Grap-des?"We, at Grapdes (pronounced: grap-dae), began with a very simple idea in mind—we wanted to be a flexible, new-age design agency. Our name...
