The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

Catching up on current affairs through a quick social media scroll? You’re not alone. That's the moment marketing magic.

The blog explores the relevance and importance of Cultural Marketing.

While traditional marketing tactics are safe, this blog explores the potential of the advertising industry and how it can be unlocked.

This blog article explores artificial intelligence - its emergence, what form it has taken today, and the extent of its capabilities.

This blog article explores the concept of memory marketing and how brands leverage it over time to remain memorable among consumers.

Persuasive content and dynamic colours work in tandem to create compelling campaigns.

Brands appear to affect our purchase decisions on a daily basis. Brand recall, which is when a consumer recalls a brand from memory.

What do well-known names like Kamala Harris, Bill Gates, Elon Musk, Shah Rukh Khan, and Kevin Hart have in common? The fact that in their...

This blog provides information on Influencer Marketing, its rise, and how to get started with the type of marketing.

In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...

Let us start by understanding what copywriting is. By definition, it is the process of writing text for the purpose of advertising or...

As a young creative agency, building credibility is a challenge we initially faced like all newcomers do. Despite our seeming...

As a smaller creative agency, becoming lost in the competitive might of the designing industry would have been a relatively easy task....

Values are meaningless if not put into action. What we believe in and aspire to be should reflect in our work. But what do we value?Teamwork

We, at Grapdes (pronounced: grap-dae), began with a very simple idea in mind—we wanted to be a flexible, new-age design agency. Our name...