The shift in the beauty and personal care industry highlights the need for brands to keep up with customer expectations & key trends.

The blog uncovers the various steps of crafting a brand name to reflect the brand’s story, values, and identity

This blog explains how brand guidelines are a blueprint that ensures brand identity consistency across all communications and touchpoints.

Catching up on current affairs through a quick social media scroll? You’re not alone. That's the moment marketing magic.

The blog explores personal branding and its importance. It highlights how industry leaders built themselves as their brands.

While traditional marketing tactics are safe, this blog explores the potential of the advertising industry and how it can be unlocked.

This blog article explores artificial intelligence - its emergence, what form it has taken today, and the extent of its capabilities.

Brand Positioning is all about bringing in a clear distinction between brands and effectively communicating the unique aspects of one brand.

In the ever-evolving ecosystem of brands and consumers, Grapdes plays a unique role in helping brands of various industries define their...

In today’s world, businesses should focus on forming relationships and connecting with their audience on a deeper level. Brand...

What is branding? Why is it important for your business? Branding, by definition, is a marketing practice in which a company creates a...

Branding is a powerful tool that can really make or break your business depending on how it is put to use. It can be easily overlooked...

Identity is the single most important aspect of any business. It is what distinguishes one business from the other, and in the light of...